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Track It Up is a company that operates in the Sports Tech industry, providing virtual leagues to athletes of all levels, specializing in gamifying the user journey to provide an immersive experience for participants.
Track It Up provides virtual leagues containing events and challenges that take place over a period of time, rather than in a single event. Athletes track their activities using wearables such as sport watches and bike computers. This type of competition can take place online or offline, in a single or multiple locations, and can involve individuals or teams. In addition, users can create private events to compete with friends and club members.
Track It Up gamifies the user experience with its career mode, which provides users with a journey in which they can track their own progress and scores. Track It Up is using game elements and mechanics in non-game contexts in order to engage and motivate users. Gamification involves the usage of points, levels, leaderboards, and other elements to create a more immersive and engaging experience for athletes.